Your words. Your voice. Your practice - full.
I help therapists and counselors in private practice become recognized authorities online — attracting ideal clients and referral partners without ever having to 'sell' therapy.
You became a counselor to help people heal — not to become a content marketer. I handle the writing, the strategy, and the systems. You show up as the expert. Your ideal clients find you, trust you, and book with you — before they've ever spoken a word to you.
Carrie Van Hoose
Ghostwriter for Mental Health Professionals
I've spent most of my life figuring out where I fit.I went to college when everyone said computer programming was the future.Math had other plans for me. So I followed my curiosity into psychology instead — and found something that actually made sense.One free master's degree in counseling later, I graduated ready to make a difference. What I found on the other side was a system that made that harder than it should be. So I walked a different path.Today I'm a ghostwriter — and I've landed in exactly the right place. Because everything I learned along the way gave me something most ghostwriters simply don't have:I understand the mental health world from the inside. The language. The ethics. The very real tension between doing meaningful clinical work and running a sustainable practice.I started NicheBuilderHQ for the therapists and counselors who are brilliant at the work but invisible online.You didn't become a clinician to become a marketer. That part's mine. You just focus on your clients.
Three Ways to Work Together
Flagship
Trusted Authority
Identity Blueprint
A done-for-you LinkedIn presence that positions you as the go-to expert in your clinical specialty — generating inbound client inquiries, referral partnerships, and professional opportunities on autopilot.
— LinkedIn profile overhaul
— Clinical niche positioning
— 120 posts over 6 months
— Weekly & monthly analytics
— Ethical content guardrails
— Evergreen content library
$3,600
6-month Contract
Lead Generation
Caseload Builder
Educational Email Course
A fully automated 5-day educational email course that attracts your ideal clients, builds trust before the first session, and guides them toward booking — live in 4 weeks, running forever.
— 9 emails written for you
— Landing page built & written
— Full automation setup
— Clinical compliance review
— Viral launch playbook
— Post-launch performance review
$600
One-Time Fee
Premium Combo — Best Value
All-in-One
Complete Niche Builder Suite
Both services together — one ghostwriter, one voice, one complete ecosystem. Your LinkedIn builds authority and attracts attention. Your EEC captures it and converts it into booked consultations.
— Everything in both services
— Unified voice & positioning
— Two permanent assets
— Compounding ROI
— ~1.5 hrs/week from you
— One ghostwriter, one vision
$3,780
A Combined Savings of $420
From Invisible to Waitlisted
1 A stranger finds you on LinkedIn
2 They follow and read your content.
3 They opt into your email course.
4 Five days of trust-building content.
5 They book — already trusting you.
Not a Generalist. Never a Template.
Clinical Fluency
Every piece of content written with deep understanding of the mental health space — its language, its ethics, and its nuance.I don't need it explained to me.
Ethical Guardrails Built-In
ACA-conscious content that protects your license, your reputation, and your clients' trust — always.Nothing goes live without your approval.
Mental Health Focused
Not a generalist ghostwriter. Exclusively serving mental health professionals in private practice.This is all I do.
Ready to Build Your Authority?
All engagements begin with a complimentary discovery call — no pressure, no obligation. Just a conversation about your practice, your goals, and whether this is the right fit.